Today, Nick Wolda of The Woodlands announced a proposed international Ironman competition event right here in The Woodlands to the Woodlands Board of Directors. Memorial Herman Ironman would, if approved next week, become a major international event with participants from all 50 states and 23 countries. $100,000 would be raised for local charities, mostly for those organizations that provide volunteers to help put on the event. The race would be televised and viewed by some 1.5 million persons over the world. The proposed competition would be held on the third Saturday in May. The run would be here; the swim on Lake Woodlands; and biking in Montgomery County.
Its economic impact on the community will be $16 million at the event in hotel, services and sales. It will generate more money with the preparations, trials and visits by competitors and news media. This is a great opportunity for The Woodlands, and will give us considerable advertising all over the world.
It will cost us $30,000 per year for five years. Bret Strong (a triathlon competitor) and Nick Wolda (CVB) helped to negotiate the deal. Hotel room tax and local sales taxes would more than offset the cost.
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